Business Model
Ice Cream Man’s business model is based on mutual exposure and advertisement. In exchange for funding of its operations, Ice Cream Man attempts to increase word-of-mouth promotion and build a popular association between its sponsors, free ice cream and the experience of music events. In this way, Allen states, Ice Cream Man is trying to establish a foothold in what he believes is a growing experience economy. The foremost example of Ice Cream Man’s business model is its use of two Yaris hatchbacks from Toyota as ice cream delivery vehicles for the 2009 summer season.
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