Promotions
- As an additional marketing ploy a special "anti-cell" spot was created with Sid complaining to the audience about a ringing cellular phone. The same was done for Brother Bear, I, Robot, Kung Fu Panda, and Robots.
- On Family Guy's episode "Sibling Rivalry", Scrat is shown trying to take three nuts out of the side of a glacier; Peter shows up and tries to stop him, admonishing the squirrel for stealing, which drives Scrat to subsequently attack Peter. Apart from Peter, the scene was rendered in 3D (Family Guy is normally drawn in 2D), and Scrat was voiced by Chris Wedge who voices him in the films. The episode originally aired the week before the film opened. Fox aired promotions for the film throughout the evening. During the same evening of this cameo, Sid was hosting the entire FOX line-up, showing up in intermittent times between commercials.
- Re-edited scenes of Ice Age: The Meltdown were shown in Airhead candy commercials on several kids' channels and programs, such as the Disney Channel, Nickelodeon, ABC Kids on ABC, and more. It shows, in part, that after Scrat defeats a school of piranha, he proudly displays an Airhead packet (replaced by an acorn in the actual film), when suddenly an eagle comes over and swipes it from him.
- One of the posters for the film was a parody of an iPod advertisement, with "iAge" replacing "iPod" and an acorn replacing an iPod.
Read more about this topic: Ice Age: The Meltdown
Famous quotes containing the word promotions:
“For a parent, it’s hard to recognize the significance of your work when you’re immersed in the mundane details. Few of us, as we run the bath water or spread the peanut butter on the bread, proclaim proudly, “I’m making my contribution to the future of the planet.” But with the exception of global hunger, few jobs in the world of paychecks and promotions compare in significance to the job of parent.”
—Joyce Maynard (20th century)