Opening
The opening familiar to most viewers, featuring the credits superimposed over a "heart on satin" image, was created specifically for the 1959–67 CBS daytime network rebroadcasts, and subsequent syndication. As originally broadcast, the episodes opened with animated matchstick figures of Arnaz and Ball making reference to whoever the particular episode's sponsor was. These sequences were created by the animation team of Bill Hanna and Joe Barbera, who declined screen credit because they were technically under exclusive contract to MGM at the time.
The original sponsor was cigarette maker Philip Morris, so the program opened with a cartoon of Lucy and Ricky climbing down a pack of Philip Morris cigarettes. In the early episodes, Lucy and Ricky, as well as Ethel and Fred on occasion, were shown smoking Philip Morris cigarettes. Lucy even went so far as to parody Johnny Roventini's image as the Philip Morris "bellhop" in the May 5, 1952, episode, "Lucy Does a TV Commercial". Since the original sponsor references were no longer appropriate when the shows went into syndication, a new opening was needed, which resulted in the classic "heart on satin" opening. Other sponsors, whose products appeared during the original openings, were Procter & Gamble for Cheer and Lilt Home Permanent (1954–57), General Foods for Sanka (1955–57), Ford Motor Company (1957–58), and Westinghouse company (1958–60).
The original openings, with the sponsor names edited out, were revived on TV Land showings, with a TV Land logo superimposed to obscure the original sponsor's logo. However, this has led some people to believe that the restored introduction was created specifically for TV Land as an example of kitsch.
The animated openings, along with the middle commercial introductory animations, are included, fully restored, in the DVDs.
Read more about this topic: I Love Lucy
Famous quotes containing the word opening:
“His leanings were strictly lyrical, descriptions of nature and emotions came to him with surprising facility, but on the other hand he had a lot of trouble with routine items, such as, for instance, the opening and closing of doors, or shaking hands when there were numerous characters in a room, and one person or two persons saluted many people.”
—Vladimir Nabokov (1899–1977)
“His reversed body gracefully curved, his brown legs hoisted like a Tarentine sail, his joined ankles tacking, Van gripped with splayed hands the brow of gravity, and moved to and fro, veering and sidestepping, opening his mouth the wrong way, and blinking in the odd bilboquet fashion peculiar to eyelids in his abnormal position. Even more extraordinary than the variety and velocity of the movements he made in imitation of animal hind legs was the effortlessness of his stance.”
—Vladimir Nabokov (1899–1977)
“The opening of large tracts by the ice-cutters commonly causes a pond to break up earlier; for the water, agitated by the wind, even in cold weather, wears away the surrounding ice.”
—Henry David Thoreau (1817–1862)