Fratire
Max, along with George Ouzounian (known more commonly by his pen name, Maddox), is considered a founding author of the 21st century literary genre "fratire". The term was introduced by The New York Times reporter Warren St. John in a 2006 article titled Dude, Here's My Book. The genre is characterized by masculine themes and could be considered the male equivalent of chick lit. Both Max and Maddox resent the label, and have pointed out that neither of them were ever in fraternities.
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