I Got A Crush... On Obama - Background

Background

The video was produced by BarelyPolitical.com, was lip-synched for the video by actress and model Amber Lee Ettinger, and Leah Kauffman (of "My Box in a Box" fame) provided the vocals.

The concept was the brainchild of 32-year-old advertising executive Ben Relles. "I Got A Crush...On Obama" was co-written and produced by Rick Friedrich. The creators sold two shirts and the red shorts used in the video in an eBay auction. One of the shirts garnered $1,000. Proceeds from the auction were donated to the Philadelphia Committee to End Homelessness. On May 25, 2007 Ben Relles placed an ad on the online classified website, Craigslist, seeking a music video director. The ad was answered by filmmakers Kevin Arbouet and Larry Strong. Filming began later that same day in and around various New York City landmarks. Arbouet and Strong co-directed and shot the entire video in about six hours. The whole film project took approximately two to three weeks.

On June 13, 2007 the video was posted to the video sharing website YouTube and garnered over one thousand views within the first five hours of its posting. By the second day the American news media had taken notice of the video's growing popularity. Relles, Ettinger and Kauffman appeared on many television news programs. The video was nominated in the Politics category in the 2007 YouTube Awards.

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