Hyundai Tiburon - Marketing and Branding

Marketing and Branding

The car is branded as the Hyundai Coupe in some European markets. In several markets the model is sold and branded as a Tuscani. The Tuscani wears a circular badge containing a smaller circle of black and grey horizontal bars which is overlaid with a letter 'T' painted gold on the left and silver on the right. Even in markets where the car is sold as a Hyundai Tiburon or Hyundai Coupe, the name Tuscani has become quite popular. Many cars have been modified aftermarket to be rebadged with Tuscani emblems. In Canada, a special edition of the Tiburon is sold as a "Tuscani edition". A rumour has started to circulate that Hyundai is considering a plan to branch off the Tuscani name as a complete sub brand for more exclusive, sporty, and upmarket models. The existence of the name is most likely to achieve greater sales where the Hyundai name has cloying associations with more budget products.

In some markets secondary badging may denote engine size and variations such as trim, wheel, and other options. These badges include GS, GT, SE and FX, although some use FX across the entire range available. In certain markets, certain exterior colors are not available and identification may require noticing subtle local differences such as alloy wheels, spoilers or dealer fit options such as in car entertainment systems. These can all change from year to year and from market to market, so the variation is quite significant. One notable difference is that the 1.6 engine always has a single exhaust on the right hand side, in all markets where it is sold.