The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
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Famous quotes containing the words needle and/or model:
“The meteor that thrusts in with needle bill,
And off a blossom in mid-air stands still.”
—Robert Frost (1874–1963)
“I’d like to be the first model who becomes a woman.”
—Lauren Hutton (b. 1944)