The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
Read more about Hypodermic Needle Model: Concept, Later Developments
Famous quotes containing the words needle and/or model:
“The meteor that thrusts in with needle bill,
And off a blossom in mid-air stands still.”
—Robert Frost (1874–1963)
“When you model yourself on people, you should try to resemble their good sides.”
—Molière [Jean Baptiste Poquelin] (1622–1673)