The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
Read more about Hypodermic Needle Model: Concept, Later Developments
Famous quotes containing the words needle and/or model:
“And so the needle pricked her fingers;
She fidgeted but didn’t go;
A faint forgetfulness of reasons
Kept her with him. Time is slow.”
—Allen Tate (1899–1979)
“For an artist to marry his model is as fatal as for a gourmet to marry his cook: the one gets no sittings, and the other gets no dinners.”
—Oscar Wilde (1854–1900)