The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
Read more about Hypodermic Needle Model: Concept, Later Developments
Famous quotes containing the words needle and/or model:
“I would build my house of crystal,
With a solitary friend,
Where the cold cracks like a pistol
And the needle stands on end.”
—Robert Frost (1874–1963)
“Your home is regarded as a model home, your life as a model life. But all this splendor, and you along with it ... it’s just as though it were built upon a shifting quagmire. A moment may come, a word can be spoken, and both you and all this splendor will collapse.”
—Henrik Ibsen (1828–1906)