Hyperpersonal Model - Critique

Critique

Joyce Lamerichs and hedwig F.M Te Molder from the department of communication science at Waginingen university and research center evaluate the ways in which computer-mediated communication (CMC) has thus far been conceptualized, proposing an alternative approach. They argue that traditional perspectives ignore participants’ everyday understanding of media use and media characteristics by relying on an individualistic and cognitive framework. The Social identity model of deindividuation effects model totally disregards identity construction in daily communication activities like talk, text & email. In order to understand this they tried to re study online interaction and specifically studied an online forum on depression. It is shown that participants’ identities do not so much mirror their inner worlds but are discourse practices in their own right.

In another study by Sonja Utz titled "Social information processing in MUDS: The development of friendships in virtual worlds" conducted a study that actually examines friendships in the virtual world.This stiduy revealed a high level of skepticism in participants when it came to CMC. This theory used the Social information processing theory.

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