Hyperlocal GPS Mobile Apps
The most recent incarnation of hyperlocal content grew out the combination of satellite based location services and advanced wireless data built into mobile devices. Satellite-based location services allow a high degree of physical location precision. When combined with a mobile device's access to the vast set of Internet data and services, hyperlocal takes on new dimensions. Realtime internet awareness of an individual's precise location in time allows people and entities to consume or deliver hyperlocal content that is relevant to specific individuals at very small time scales.
Hyperlocal GPS mobile apps, in particular, change the nature of human interaction with their environment by providing a much faster, richer and relevant source of information. The mobile Internet data connection available to hyperlocal apps allows GPS location data to be fused with Internet data to improve the decision process of the user. Examples of these types of hyperlocal content providers are Google Maps, Foursquare and LaunchLawyer. In contrast to printed maps, the mobile Google Maps app allows users to identify places and interests around their current GPS location. In contrast to rating services or directories, the mobile Foursquare app uses GPS location data to enable users to make more informed choices and receive better deals. In contrast to printed or online lawyer directories, the GPS-enabled LaunchLawyer mobile app combines GPS awareness with the ability to almost instantly get a lawyer. In each case the combination of mobile device, GPS and the Internet changed the manner in which consumption of information, services or goods took place.
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