Brand Etymology
The Huia was a native bird to New Zealand that became extinct in the early 20th century. The bird was valued by Māori and considered sacred, their feathers were restricted only for people of high status. The bird’s distinct wattle colour and tail feather pattern, along with the female’s unique curved beak was such a curiosity for Europeans that hundreds of birds were killed and sent overseas to be displayed in exhibitions, as a result of its valued and habitat destruction the bird became extinct. The Huia bird symbolises how unique treasures can be destroyed if left unprotected. Many Māori songs (waiata) and proverbs (whakataukī) describe how the Māori language is a treasure to be protected.
Read more about this topic: Huia Publishers
Famous quotes containing the words brand and/or etymology:
“Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
—Nadine Gordimer (b. 1923)
“Semantically, taste is rich and confusing, its etymology as odd and interesting as that of “style.” But while style—deriving from the stylus or pointed rod which Roman scribes used to make marks on wax tablets—suggests activity, taste is more passive.... Etymologically, the word we use derives from the Old French, meaning touch or feel, a sense that is preserved in the current Italian word for a keyboard, tastiera.”
—Stephen Bayley, British historian, art critic. “Taste: The Story of an Idea,” Taste: The Secret Meaning of Things, Random House (1991)