Hubbard Foods
Hubbard Foods Ltd is a New Zealand manufacturer of breakfast cereals based in Auckland. It sells cereals under its Hubbards brand and private labels. Its founder is Dick Hubbard, who stepped down as CEO from 2004-2007 to serve as the mayor of Auckland. According to The Sunday Star-Times, in July 2010 Hubbards was "the number three player, behind Sanitarium and Kellogg's, in the so-called 'ready-to-eat' cereal market" in New Zealand. It employs around 150 staff.
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“The man who knows it cant be done counts the risk, not the reward.”
—Elbert Hubbard (18561915)
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