Structure
HubPages is a social content community for writers. Members (known as "Hubbers") are given their own free sub-domain, where they can post magazine-style articles (referred to as Hubs). Hubbers are encouraged to enrich their text by embedding videos, external links, reader surveys, photos and maps, and providing a comments box for reader feedback.
Hubbers retain all intellectual property rights to their Hubs and can delete them at any time.
Hubbers earn revenue through advertising on their Hubs, including HubPages' own Advertising Program, Google AdSense, eBay and Amazon.com. The AdSense and eBay earnings accumulate along with your HubPages Ad Program earnings which helps to reach payout faster.
Previously, Hubbers had to join each of these affiliate schemes individually, but by early 2012 all revenue-sharing channels will be consolidated into the HubPages Earnings Program. Hubbers will still require AdSense account in order to join this Program. The 60:40 revenue split is achieved by alternating the code used in advertisements: the Hubber's code is displayed 60% of the time, and HubPages' code 40%.
A Hub is typically a discrete magazine-style article, longer than a blog post and covering a specific subject in some depth (usually 400 to 1,500 words). A Hub is not continually added to over time like a blog (although Hubbers often "tweak" Hubs to improve their earning capacity or to update information.) A Hubber who wished to write several posts about a single subject would be more likely to write separate Hubs and interlink them using the "Group" feature.
To help people improve their online writing skills, HubPages offer a Learning Center, contests, HubChallenges, and the Weekly Topic Inspiration program. In addition, HubPages offers an in-depth approach to learning with the Apprenticeship Program. The Apprenticeship Program is a six-month course that aims to help users create a strong online portfolio.
Hubbers also benefit from the many comments that can be posted on their hubs by anyone who visits each individual hub, thus giving them a sense of what others think of their writing and subject knowledge. However, hubbers have the option to moderate all comments made on their hubs before they become visible. Members also have the ability to close the comments section on their hubs.
Writers on the site can also greatly benefit from the forums section where many questions, answers and concerns are shared by the community.
Read more about this topic: Hub Pages
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