Product Range and Branding
When HTC was founded it was strictly an original design manufacturer, selling devices such as the HTC Wizard as the T-Mobile MDA and the Cingular 8125. The company focused on telecom operators who were willing to pay a contract manufacturer for customized products. Today, many HTC devices (e.g., Incredible, Evo 4G) are marketed and sold under the HTC brand, though its main focus still remains with smartphones. In 2012, HTC becomes the 98th top brand in the Interbrand’s Best Global Brands 2011 report.On October 17, 2012,HTC unveiled its newest cell phone HTC J Butterfly on KDDI and on November 21, HTC Droid DNA on VERIZON.
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Famous quotes containing the words product and/or range:
“Junk is the ideal product ... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy.”
—William Burroughs (b. 1914)
“During the cattle drives, Texas cowboy music came into national significance. Its practical purpose is well known—it was used primarily to keep the herds quiet at night, for often a ballad sung loudly and continuously enough might prevent a stampede. However, the cowboy also sang because he liked to sing.... In this music of the range and trail is “the grayness of the prairies, the mournful minor note of a Texas norther, and a rhythm that fits the gait of the cowboy’s pony.””
—Administration in the State of Texa, U.S. public relief program (1935-1943)