Present Day
The definition of the house model in the present day is less clear. Couturiers continue to employ house models, although it is rare for the model to be affiliated exclusively to a specific brand or label. A model may be called a house model for a certain designer due to being frequently featured in that designer's advertisements or catwalk shows, without working exclusively for them. For example, Kate Moss's widely known work for Calvin Klein, particularly her Obsession advertisements is a small part of a wide-ranging modelling career. Julia Stegner, the house model for Hugo Boss for several seasons, also did modelling work for other fashion houses and brands.
The house model need not be exclusively a model. An actor or celebrity may be invited to act a role similar to that of the house model by being the "public face" of a brand or label. For example, L'Oreal has many "spokespeople" including Andie MacDowell and the Bollywood actor Aishwarya Rai to endorse its beauty products and act as a public face for the company.
Read more about this topic: House Model
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