Present Day
The definition of the house model in the present day is less clear. Couturiers continue to employ house models, although it is rare for the model to be affiliated exclusively to a specific brand or label. A model may be called a house model for a certain designer due to being frequently featured in that designer's advertisements or catwalk shows, without working exclusively for them. For example, Kate Moss's widely known work for Calvin Klein, particularly her Obsession advertisements is a small part of a wide-ranging modelling career. Julia Stegner, the house model for Hugo Boss for several seasons, also did modelling work for other fashion houses and brands.
The house model need not be exclusively a model. An actor or celebrity may be invited to act a role similar to that of the house model by being the "public face" of a brand or label. For example, L'Oreal has many "spokespeople" including Andie MacDowell and the Bollywood actor Aishwarya Rai to endorse its beauty products and act as a public face for the company.
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Famous quotes containing the words present day, present and/or day:
“The East knew and to the present day knows only that One is Free; the Greek and the Roman world, that some are free; the German World knows that All are free. The first political form therefore which we observe in History, is Despotism, the second Democracy and Aristocracy, the third, Monarchy.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“Any man that resists the present tides that run in the world, will find himself thrown upon a shore so high and barren that it will seem he has been separated from his human kind forever.”
—Woodrow Wilson (1856–1924)
“And you’re too fired up to go to sleep, you sit at the kitchen table. It’s really late, it’s really quiet, you’re tired. Don’t wanna go to bed, though. Going to bed means this was the day. This Feb. 12, this Aug. 3, this Nov. 20 is over and you’re tired and you made some money but it didn’t happen, nothing happened. You got through it and a whole day of your life is over. And all it is—is time to go to bed.”
—Claudia Shear, U.S. author. New York Times, p. A21 (September 29, 1993)