Post-1945
From the late 1940s, individual house models began to become well known by their names or professional names. They could also move from one house to another. "Lucky" (Lucie Daouphars (ca.1922-1963)) was originally a house model for Jacques Fath before becoming the top house model for Christian Dior. Dior gained a reputation for his line-up of dedicated house models, all of whom he gave nicknames (including "Alla" and "Victoire").
Dior's house models would also model for fashion photographs, although this was not standard practice. Many photographers preferred photographic models such as Dovima, who were not affiliated with any specific fashion house. One of the few exceptions to this rule was Joanna Lumley, who worked as a house model for Jean Muir in the mid to late 1960s, and was frequently photographed wearing Muir's designs.
Some house models gained insight into the fashion trade through their jobs, and went on to become designers in their own right, such as Emmanuelle Khanh, who modelled at Balenciaga and then Givenchy from 1957 to 1963 before launching her ready to wear fashion label.
Read more about this topic: House Model