Hoppy (beverage)

Hoppy (beverage)

Hoppy (ホッピー, Hoppii?) is a beer-flavored non-alcoholic drink that Kokuka Beverage Company began producing and selling in Japan in 1948. Kokuka subsequently changed its name to Hoppy Beverage Co., Ltd. Hoppy is currently a registered trademark of Hoppy Beverage Co., Ltd.

Despite its beer-like flavor, Hoppy contains no purine bases.

At the time of its launch, Hoppy mixed with shōchū (a Japanese distilled beverage) was considered a substitute for beer, which was beyond the reach of ordinary people. The mixed drink is referred to as Hoppy as well. It is still a staple among some Tokyo residents. It is a popular item at izakaya (Japanese-style pubs), especially within the suburban old town area along the Keisei Main Line.