History
In 1993, the Hoover Holidays Pressure Group was formed, led by Harry Cichy and Sandy Jack, to protest that the company was not keeping its promises. Buying some shares in Hoover's owners, Maytag, the pressure group went to the Annual General Meeting of Maytag in Newton, Iowa. Sandy Jack expressed his concerns to the CEO of Maytag, Len Hadley. The presence of the group made headline news on ABC and the front cover of The Des Moines Register.
In 1994, Jack took Hoover to court over the free flight promotion. The BBC Watchdog programme's investigation of customer complaints about the promotion, by reporter Simon Walton and undercover researcher Hilary J Bell, brought the matter to even wider public attention.
The executives dismissed for their involvement are William Foust, Managing Director of Hoover Limited and President of Hoover Europe, and the two directors most closely involved with the promotion - Brian Webb, Hoover Vice-President of Marketing, and Michael Gilbey, Director of Marketing Services.
Read more about this topic: Hoover Free Flights Promotion
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