Rename and Introduction of New Logos
From 2004, the Hong Kong Top Ten Brandnames Awards was renamed as "Hong Kong Top Brand Awards" and a brand-new logo has been implemented to reinstate the previous Award logo. The "Hong Kong Top Brand Mark" was designed under the supervision of the famous local designer, Kan Tai Keung (靳埭強). While retaining the fundamental features of previous "Top Mark", the new mark looks more internationalised, noticeable, fashionable and vibrant. On 2005 January 1, the previous Award logo will be totally suspended for any purpose. To reinforce the supervision of the use of logo, the Association also put the Hong Kong Top Brand Mark Scheme into practice autonomously, so as to bring in a unified identity system for Awardees, and to improve the reviewing process and continuing development of the Award.
Read more about this topic: Hong Kong Top Brand Awards
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