Context of Launch
In 1946 Jardine Air Maintenance Company (JAMCo) had been formed to serve the rapidly expanding portfolio of airlines serving Hong Kong and Jardine Airways was formed as the General Sales Agent in Hong Kong and China of BOAC and other carriers. HKA was formed in 1947, by BOAC and Jardine, Matheson & Co.(怡和). Jardines wanted to develop a Hong Kong carrier with the support of a British government backed enterprise. BOAC wanted to create a feeder carrier to transport passengers from their London to Hong Kong service to onward destinations in China and the Far East. Additionally the government in London wanted to develop a new market for British manufactured aircraft. Jardines were General Sales Agents of HKA and became owners before selling to government backed partner BOAC.
Read more about this topic: Hong Kong Airways
Famous quotes containing the words context of, context and/or launch:
“Among the most valuable but least appreciated experiences parenthood can provide are the opportunities it offers for exploring, reliving, and resolving one’s own childhood problems in the context of one’s relation to one’s child.”
—Bruno Bettelheim (20th century)
“The hard truth is that what may be acceptable in elite culture may not be acceptable in mass culture, that tastes which pose only innocent ethical issues as the property of a minority become corrupting when they become more established. Taste is context, and the context has changed.”
—Susan Sontag (b. 1933)
“Now launch the small ship, now as the body dies
and life departs, launch out, the fragile soul
in the fragile ship of courage, the ark of faith
with its store of food and little cooking pans
and change of clothes,”
—D.H. (David Herbert)