Mascot and Promotions
Their mascot is an anthropomorphic bee, designed for the first commercials by Dean Yeagle at Zander's Animation Parlour in NYC. The bee buzzed around without a name until 2000, when Kristine Tong, a fifth-grade student from Coolidge, Texas, won a national contest to name the bee, dubbing him "BuzzBee". The name was later shortened to just Buzz. Buzz was originally voiced by Arnold Stang until around 1992. He is currently voiced by Billy West (of Futurama fame). Buzz also appeared as the host in the Honey Nut Cheerios Spelling Bee game, which was named after the breakfast cereal.
Historically, Honey Nut Cheerios has participated in much the same promotional advertising as the original brand, while collaborating with the field of NASCAR and especially driver Bill Lester, in promoting healthy diets. In 1985, Baskin-Robbins introduced a flavor based on the cereal called Honey Nut Crunch. Promotional tie ins included gift certificates in cereal boxes and special Honey Nut Crunch sundaes in stores.
Read more about this topic: Honey Nut Cheerios
Famous quotes containing the word promotions:
“For a parent, it’s hard to recognize the significance of your work when you’re immersed in the mundane details. Few of us, as we run the bath water or spread the peanut butter on the bread, proclaim proudly, “I’m making my contribution to the future of the planet.” But with the exception of global hunger, few jobs in the world of paychecks and promotions compare in significance to the job of parent.”
—Joyce Maynard (20th century)