Honey Nut Cheerios - Advertising

Advertising

Commercials for the product have been a mainstay of Saturday morning cartoon programming for many years. They generally depict the mascot tempting a hapless child or adult with a sparkling bowl of Honey Nut Cheerios, and their attempts to compete for it.

The styles of commercials have changed over the years. In the early '80s, commercials mostly featured adults talking about the cereal and how good and healthy it is. During a majority of the '80s and '90s, commercials would mostly be about Buzz trying to tempt someone with a bowl of Honey Nut Cheerios. They'd normally refuse, but Buzz would not give up; he'd eventually tell them that the cereal contains real golden honey and crunchy nuts/wholegrains, and the consumer would respond, "Did you say honey and nuts?", and have the cereal. Commercials in the late '90s voiced by Andrew "Andy" Morris, would be about Buzz coming into a classic fairy tale and do the same thing he's always done in the past. Commercials in the 2000s are mostly animated adventures about Buzz and his friends outsmarting villains trying to steal all the honey in the hive. Most recently, some commercials have been featured in CGI.

One Honey Nut Cheerios commercial that has gone on to become one of the longest-running commercials in history features Buzz paying a visit to the infamous Ebenezer Scrooge. This commercial (which first premiered in the late-Fall of 1989) was eventually revised to reflect the newer Buzz voice by Andy Morris in the mid Nineties, when the cereal's tagline was changed to "Nobody can say No to Honey Nut Cheerios". This commercial generally re-airs during each winter holiday season. The new voice for Buzz since 2004 is Charlie Schlatter. The new Buzz phrase is "Bee Happy, Bee Healthy." Since 2009, Heath Brandon has been the announcer voice over (AVO) for Honey Nut Cheerios. Some of Buzz's commercials were used to advertise the cerial in the UK during the early through to mid 2000s, when the name was changed and he was removed from being the mascot.