Honda S2000 - Sales and Production

Sales and Production

In the United States, the largest market for the S2000 worldwide, the suggested retail price of the base 2009 Honda S2000 was $34,995. The CR trim's base price was $36,995 with a $1,000 option to add air-conditioning and stereo.

In the United Kingdom, the 2009 model was offered in two trims, Roadster and GT. The GT trim featured a removable hard-top and an outside temperature gauge. On-the-road prices of these trims were £27,300 and £27,850, respectively.

After several years of steady production, sales of the roadster began falling dramatically starting in 2006, and the trend accelerated during the 2008 U.S. recession. In 2008, only 2,538 units were sold in the U.S. - a 74% decline from the 2002 sales peak. In November of that year, for the first time since its launch, only 90 new S2000s were sold nationwide during a calendar month.

Calendar Year U.S.A. Europe Japan Canada Australia New Zealand MidEast/Africa TOTAL
1999 3,400 1,179 7,209 332 596 12,716
2000 6,797 3,955 3,422 412 521 15,107
2001 9,682 2,197 1,913 401 308 14,501
2002 9,684 2,537 1,471 336 164 10 14,202
2003 7,888 2,095 961 238 79 11,261
2004 7,320 2,036 1,087 250 39 10,732
2005 7,780 1,795 981 212 40 8 10,816
2006 6,271 1,474 1,225 146 30 3 9,149
2007 4,302 1,116 997 123 26 6 126 6,696
2008 2,538 709 1,228 65 15 4 82 4,641
2009 795 680 1,122 49 2 2,648
2010* 85 20** 42 21 168
2011 5 5'
TOTAL 66,547 19,793 21,658 2,585 1,818 33 208 112,636'

*Note: No model-year 2010 cars were produced; sales represent clearance of residual new-vehicle inventory.

**Data through September 2010.

In its January 2009 announcement of the vehicle's production end, Honda reported that worldwide sales through the end of 2008 totaled 110,673 units.

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