Hometown Glory - in The Media

In The Media

On 7 April 2008, "Hometown Glory" was featured in the teen drama series Skins, resulting in the song re-entering the UK Singles Chart Top 40 at #32. Later that month, on 24 April 2008, the song was featured in episode 5.15 of One Tree Hill. On 22 May 2008, the song was featured in the season four finale of Grey's Anatomy. According to Adele's manager Jonathan Dickins, the powerful music supervisor Alexandra Patsavas chose the song after seeing Adele perform at Hotel Café in Los Angeles following a recommendation by Columbia Records' creative licensing staffer Jonathan Palmer. On 10 June 2008, the song was used on popular UK soap Hollyoaks, where it has been used again on the 13 October 2008 episode. It was used again on Hollyoaks in the 10 November 2010 episode which featured the death of one of the UK's most popular television characters Steph Cunningham. The opening of the song played as Steph said goodbye to screen-husband Gilly Roach, choosing to perish in a house fire rather than face death from the cervical cancer they had been informed was terminal. The episode was a season-high for Hollyoaks, viewed by 2.12 million viewers (including timeshift and E4 figures, 0.7, a high for the channel) – a high figure for a non-BBC or ITV show.

On 2 July 2008, it was featured on Season 4 of So You Think You Can Dance in a Mia Michaels' contemporary dance by Katee Shean and eventual winner, Joshua Allen. It also featured in a season 2 episode of Secret Diary of A Call Girl. A remixed version of the song was featured in the superhero drama-comedy Misfits. The track has recently been used on advertisements and promotional scenes for the UK soap Coronation Street. The song was featured in a season 1 episode of American teen drama series 90210. It was also featured on The Hills. The song was sampled by Mississippi Rapper Big K.R.I.T. on his single "Hometown Hero," in Big Sean's song Hometown from his mixtape Finally Famous Vol. 3: BIG, by French Rapper La Fouine on his song "Vecu" featuring French rapper Kamelancien, by The OCS on his song "Hometown" featuring Glasses Malone, Jay Rock and XO, by Montreal rapper Boy6lue in his song "Hometown" featuring Two Two, and by Minneapolis hippy-hop artist Mod Sun on his song "The Same Way." The song has been used in various soap operas in accompaniment to the deaths of Danielle Jones, Steph Roach, Joe McIntyre, Archie Mitchell, and Bradley Branning. It has also been used in EastEnders: Revealed. Various reality singing and talent shows use the song in between performances such as The X Factor (UK), The X Factor (Australia), Britain's Got Talent and Australia's Got Talent. The song was used memorably at the end of Julien Temple's 2012 documentary, 'London: The Modern Babylon', debuted on BBC in August 2012 to coincide with the end of the Olympic Games and takes its place in the film alongside other London anthems including 'London Calling' by The Clash and 'Waterloo Sunset' by the Kinks.