Website and Emails
Home Made Simple began in 2000 as a sponsored content microsite developed and launched on the Women.com Network. In 2001, after the purchase of Women.com by iVillage, P&G brought the program in-house and extended it into a CRM email program and website offering "simple, creative ideas and cleaning solutions for women in their homes." Featured content is focused on the following categories:
- Food + Recipes
- Home Organization
- Crafts
- Home Décor
- Holiday + Party
- Gardening
- Cleaning
Home Made Simple distributes regular emails that include featured content, product news, sweepstakes and coupon offers from the sponsoring brands.
Home Made Simple releases a coupon booklet twice a year with coupons promoting the sponsors’ products. The booklet is accessible via television promotions and on the Home Made Simple website.
Read more about this topic: Home Made Simple