Holden - Corporate Affairs and Identity

Corporate Affairs and Identity

2007 sales and production
Vehicle sales Units
Passenger vehicles 104,848
Light commercial vehicles 33,554
Sport utility vehicles 11,091
Total 146,680
Vehicle production Units
Total 107,795
Engine production Units
Family II 136,699
High Feature 132,722
Total 269,421
Exports Units
Engines 173,463
Vehicles 36,534
Total 209,997

As of 22 March 2010, chairman and managing director Mike Devereux heads operations at Holden. Vehicles are sold countrywide through the Holden Dealer Network (310 authorised stores and 12 service centres), which employs more than 13,500 people.

Since the 1960s, Holden models have been a staple of domestic touring car racing, and the quasi-factory Holden Racing Team (HRT) has successfully participated in V8 Supercar racing. In 1987, Holden Special Vehicles (HSV) was formed in partnership with Tom Walkinshaw, who primarily manufactures modified, high-performance Commodore variants. To further reinforce the brand, HSV introduced the HSV Dealer Team into the V8 Supercar fold in 2005 under the naming rights of Toll HSV Dealer Team.

The logo, or "Holden lion and stone" as it is known, has played a vital role in establishing Holden's identity. In 1928, Holden's Motor Body Builders appointed Rayner Hoff to design the emblem. The logo refers to a prehistoric fable, in which observations of lions rolling stones led to the invention of the wheel. With the 1948 launch of the 48-215, Holden revised its logo and commissioned another redesign in 1972 to better represent the company. The emblem was reworked once more in 1994.

Read more about this topic:  Holden

Famous quotes containing the words corporate, affairs and/or identity:

    “Power, in Case’s world, meant corporate power. The zaibatsus, the multinationals ..., had ... attained a kind of immortality. You couldn’t kill a zaibatsu by assassinating a dozen key executives; there were others waiting to step up the ladder; assume the vacated position, access the vast banks of corporate memory.”
    —William Gibson (b. 1948)

    “These things do not happen by chance. There is much less luck in public affairs than some suppose.”
    —Calvin Coolidge (1872–1933)

    “Growing has no connection with audience. / Audience has no
    connection with identity. / Identity has no
    connection with a universe. / A universe has no
    connection with human nature.”
    —Gertrude Stein (1874–1946)