Low-thrust Transfer
It can be shown that going from one circular orbit to another by gradually changing the radius costs a delta-v of simply the absolute value of the difference between the two speeds. Thus for the geostationary transfer orbit 7.73 - 3.07 = 4.66 km/s, the same as, in the absence of gravity, the deceleration would cost. In fact, acceleration is applied to compensate half of the deceleration due to moving outward. Therefore the acceleration due to thrust is equal to the deceleration due to the combined effect of thrust and gravity.
Such a low-thrust maneuver requires more delta-v than a 2-burn Hohmann transfer maneuver, requiring more fuel for a given engine design. However, if only low-thrust maneuvers are required on a mission, then continuously firing a very high-efficiency, low-thrust engine with a high effective exhaust velocity might generate this higher delta-v using less total mass than a high-thrust engine using a nominally more efficient Hohmann transfer maneuver. This is more efficient for a small satellite because the additional mass of the propellant, especially for electric propulsion systems, is lower than the added mass would be for a separate high-thrust system.
Read more about this topic: Hohmann Transfer Orbit
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