HIV/AIDS in South Africa - The Role of The Media in South Africa's Epidemic

The Role of The Media in South Africa's Epidemic

The South African press took a strong advocacy position during the denialism era under Thabo Mbeki. There are numerous examples of journalists taking the government to task for policy positions and public statements that were seen as irresponsible. Some of these examples include: attacks on Health Minister Manto Tshabalala-Msimang’s “garlic and potato” approach to treatment, outrage at Mbeki’s statement that he never knew anyone who had died of AIDS, and coverage of the humiliating 2006 Global AIDS Conference.

It could be claimed that the news media have taken a less aggressive stance since the end of Mbeki’s presidency and the death of Tshabalala Msimang. The emergence of Jacob Zuma as party and state leader heralded what the press saw as a new era of AIDS treatment. However, this also means that HIV is afforded less news coverage. A recent study by the HIV/AIDS and the Media Project has shown that the quantity of HIV-related news coverage has declined dramatically from 2002/3 (what could be considered the pinnacle of government denialism) to the more recent “conflict resolution” phase under Zuma. Perhaps HIV has fallen into the traditional categories of being impersonal, undramatic, "old" news. The number of health journalists has also declined considerably.

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