World Wrestling Entertainment
In 2002, A lawsuit initiated by the World Wildlife Fund over the trademark of WWF was settled in favor of the Wildlife Fund over the misuse of a previously agreed upon usage for the trademark. World Wrestling Federation was forced to rename/rebrand itself, and in May 2002 the company changed its business name to World Wrestling Entertainment Inc., shortened to WWE. Shortly thereafter they eliminated all elements that used the term Federation, and this affected licensed merchandise such as action figures, video games, and home videos with the WWF logo. The company adopted a new 'scratch' logo and to facilitate public awareness of the change, the WWE adopted the slogan "Get the 'F' Out". The last-ever WWF-branded pay-per-view event was the U.K.-exclusive Insurrextion 2002.
Read more about this topic: History Of WWE
Famous quotes containing the words world and/or wrestling:
“The world is too much with us; late and soon,
Getting and spending, we lay waste our powers.”
—William Wordsworth (1770–1850)
“There are people who think that wrestling is an ignoble sport. Wrestling is not sport, it is a spectacle, and it is no more ignoble to attend a wrestled performance of suffering than a performance of the sorrows of Arnolphe or Andromaque.”
—Roland Barthes (1915–1980)