World Wrestling Entertainment
In 2002, A lawsuit initiated by the World Wildlife Fund over the trademark of WWF was settled in favor of the Wildlife Fund over the misuse of a previously agreed upon usage for the trademark. World Wrestling Federation was forced to rename/rebrand itself, and in May 2002 the company changed its business name to World Wrestling Entertainment Inc., shortened to WWE. Shortly thereafter they eliminated all elements that used the term Federation, and this affected licensed merchandise such as action figures, video games, and home videos with the WWF logo. The company adopted a new 'scratch' logo and to facilitate public awareness of the change, the WWE adopted the slogan "Get the 'F' Out". The last-ever WWF-branded pay-per-view event was the U.K.-exclusive Insurrextion 2002.
Read more about this topic: History Of WWE
Famous quotes containing the words world and/or wrestling:
“For me, the child is a veritable image of becoming, of possibility, poised to reach towards what is not yet, towards a growing that cannot be predetermined or prescribed. I see her and I fill the space with others like her, risking, straining, wanting to find out, to ask their own questions, to experience a world that is shared.”
—Maxine Greene (20th century)
“We laugh at him who steps out of his room at the very moment when the sun steps out, and says: “I will the sun to rise”; and at him who cannot stop the wheel, and says: “I will it to roll”; and at him who is taken down in a wrestling match, and says: “I lie here, but I will that I lie here!” And yet, all laughter aside, do we ever do anything other than one of these three things when we use the expression, “I will”?”
—Friedrich Nietzsche (1844–1900)