History of Neighbourhoods in Toronto - Neighbourhood Revival

Neighbourhood Revival

In the post-war years many traditional neighbourhood names faded as postal district numbers were in common use and many older neighbourhoods declined. The name Riverdale was one that faded as the once middle class area became much poorer. A 1964 Toronto Star series labelled the entire area north of Gerrard as The Danforth. A real estate agent working in the area for several years in the 1970s also reported never hearing the area referred to as Riverdale.

Residents and real estate soon found that giving neighbourhoods distinct names and identities made them more attractive. The 1970s thus saw much of the city divided into neighbourhoods. Older neighbourhood names were restored, such as Riverdale, though not before an attempt by real estate agents to rechristen the area Cabbagetown II, after the rapidly gentrifying area across the river. Other areas that had never before had clear names were given them. Some like Leslieville were taken from historic villages that once existed in the area. Others were based upon neighbouring districts such as the Upper Beaches. Not all such attempts at naming areas were successful. Attempts to dub areas as Chester Village or the South Annex never won acceptance.