Branding and Visual Identity
Initially, the term "Mozilla" was loosely used to refer to a number of subjects, including the Mozilla project, the Mozilla Suite, the codebase of the Suite and its related technologies. Since the shifting of development focus, to distinguish the suite from the standalone products, the suite was marketed as "Mozilla Suite", or the more lengthy "Mozilla Application Suite".
It is often argued that since free software is typically only designed by programmers rather than graphic designers or usability gurus, it frequently suffers from poor icon and GUI design, and a lack of a strong visual identity.
During development of Mozilla, a number of logos were used in various areas of the application. The logos are inconsistent with each other; for example, the logo used as the program's icon is different from the one used as the throbber, which is again different from the one used in the "About" window.
Read more about this topic: History Of Mozilla Application Suite
Famous quotes containing the words visual and/or identity:
“The chess pieces are the block alphabet which shapes thoughts; and these thoughts, although making a visual design on the chess-board, express their beauty abstractly, like a poem.... I have come to the personal conclusion that while all artists are not chess players, all chess players are artists.”
—Marcel Duchamp (1887–1968)
“The modern world needs people with a complex identity who are intellectually autonomous and prepared to cope with uncertainty; who are able to tolerate ambiguity and not be driven by fear into a rigid, single-solution approach to problems, who are rational, foresightful and who look for facts; who can draw inferences and can control their behavior in the light of foreseen consequences, who are altruistic and enjoy doing for others, and who understand social forces and trends.”
—Robert Havighurst (20th century)