Hindustan Ambassador - Avigo

Avigo

The Avigo is the most radical revision of the venerated Ambassador, a part of a brand revitalisation kicked off in the middle of 2003. The change of name, a break from the Ambassador marque, indicated a different marketing strategy. The Avigo was launched in the summer of 2004. The revitalized lineup consisted of the Ambassador Classic of mid-2003, the Ambassador Grand of late-2003, and the aforementioned Avigo, designed by Manvindra Singh. Car enthusiasts, however, see this merely as a desperate attempt to claw back ever-dwindling market share. Notable influences on the new design include the new Mini, and even the Porsche 356. However, the most overpowering influence on the front and bonnet has been that of the original Landmaster series (also based on Morris Oxford). The rear of the car has been left untouched, and this leads some to feel that the car is not really different from an Ambassador. The Avigo, however, has much more classic-touch internals, like a centrally mounted console (like the Mark IV models), beige-colored seats and wood-grain interiors.