Hilliard Gates - Station Management

Station Management

During his tenure as vice-president and general manager of WKJG-TV, the station was proud of having hired many talented beginners who eventually moved on to larger markets and bigger paychecks. However, this was probably a consequence of their low budgets. For years, WKJG's news broadcasts were assured good ratings simply on the basis of their sports coverage. In the 1980s, competitors fought aggressively for the news viewer with upgraded sets, larger staffs, personable newscasters, and enhanced production graphics, with WPTA, youngest of the three major network affiliates, highest in the ratings.

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