Hillary2008 - Media Coverage

Media Coverage

An October 29, 2007 study by the Project for Excellence in Journalism and the Joan Shorenstein Center on the Press, Politics and Public Policy found that Clinton had received the most media coverage of any of the 2008 presidential candidates, being the subject of 17 percent of all stories. The study found that 27 percent of the stories had a favorable tone towards her, 38 percent had an unfavorable tone, with the balance neutral.

A November 12, 2007 assessment by Michael Crowley of The New Republic of relations between the Clinton campaign and the press found that regarding published stories, "the Clinton media machine hyper-vigilant that no detail or editorial spin is too minor to draw a rebuke." The Clinton camp was also reported to engage in retribution regarding stories they did not like, complaining to reporters' editors or withholding access in other areas: "Even seasoned political journalists describe reporting on Hillary as a torturous experience." In spite of this, Crowley measured the press corps as giving Clinton "strikingly positive coverage".

By December 2007, the Clinton campaign charged that Obama's campaign was getting much more favorable media treatment than their own, especially once their campaign began faltering. Washington Post media analyst Howard Kurtz found a number of journalists who agreed with the claim, with Mark Halperin, Time magazine's editor-at-large for political news, saying, "Your typical reporter has a thinly disguised preference that Barack Obama be the nominee. The narrative of him beating her is better than her beating him, in part because she's a Clinton and in part because he's a young African American. ... There's no one rooting for her to come back."

After Clinton's loss in Iowa and in the run-up to her apparent loss in New Hampshire and campaign collapse to come, negative media coverage of her became intense; as The Politico phrased it in retrospect, "She is carrying the burden of 16 years of contentious relations between the Clintons and the news media. ... Many journalists rushed with unseemly haste to the narrative about the fall of the Clinton machine. Meanwhile, NBC anchor Brian Williams conceded that at least one NBC reporter said regarding Obama, "it's hard to stay objective covering this guy."

Media Matters singled out MSNBC's Chris Matthews for his consistently harsh coverage of Clinton. During the primaries, and especially after the Iowa caucuses, Matthews was openly enthusiastic about Obama's candidacy. The New Republic reported that Matthews was "swooning" over Obama in the days leading up to the January 8 New Hampshire Democratic primary. On the night of that election, Matthews co-anchored MSNBC's coverage. Air America Radio host Rachel Maddow and political analyst Patrick Buchanan both noted the high turnout among women, and asserted that the media coverage made Clinton a sympathetic figure to female voters. Buchanan stated that the media had "virtually canonized" Obama and behaved as if he'd been "born in Bethlehem." Maddow told Matthews that several blogs were citing him as "a symbol of what the mainstream media has done to Hillary Clinton." She added that sites such as TalkingPointsMemo.com indicated that voters felt that the media were "piling on" Clinton, and were "coming to her defense with their votes." Matthews replied sarcastically, "My influence in American politics looms over the people. I'm overwhelmed myself." He added, "I will never underestimate Hillary Clinton again." The next day, Matthews appeared on Joe Scarborough's MSNBC morning show and said, "Let's not forget...the reason she's a U.S. Senator, the reason she's a candidate for president, the reason she may be a frontrunner, is that her husband messed around". While this incited more controversy, Matthews noted that Clinton's political career started after she appeared with Senator Chuck Schumer and impressed Democratic leaders with her graceful handling of the Monica Lewinsky scandal. "I thought it was an unexceptional statement," he said. These comments, among others, have led Media Matters to launch a campaign against him and his remarks.

In a January 14 New York Times/CBS News poll, 51 percent of Democratic primary voters thought the media had been harder on Clinton than on the other candidates (with women especially thinking so), while 12 percent thought the media had been harder on Obama.

Measurements in late January by the University of Navarra indicated that Clinton and Obama were receiving roughly equal amounts of global media attention, once Obama won the Iowa caucuses.

On February 8, Clinton's Communications Director Howard Wolfson Clinton criticized MSNBC's correspondent David Shuster "for suggesting the Clinton campaign had 'pimped out' 27-year old Chelsea by having her place phone calls to celebrities and Democratic Party 'superdelegates' on her mother's behalf." Shuster apologized "on the air" and was temporarily suspended from the network. Wolfson argued that this was part of a "a pattern of tasteless comments by MSNBC anchors about the Clinton campaign" and suggested that Clinton's participation in the scheduled, MSNBC-sponsored Cleveland debate could be jeopardized. The Clinton campaign agreed to continue with the debate after the apology was offered. In a February 12 interview with Chris Plante on WMAL-AM, "former President Bill Clinton implied the media has been unfair to his wife, stated that she was standing up to sexism when she took on NBC, and -- when asked about MSNBC's David Shuster's comments about his daughter, Chelsea -- said there was a double standard." Other critics have also argued that this incident is part of a larger pattern of "sexist coverage."

Clinton has gotten an ironic supporter in conservative radio show host Rush Limbaugh. Limbaugh executed a plan for the listeners of Limbaugh's radio program to vote for Clinton in their states' respective primaries. Limbaugh started his Operation Chaos in order to "politically bloody up Barack Obama". This was known as "Rush the Vote" among the "Drive-by Media", a derogatory term used by Limbaugh when referencing the mainstream media, of which he does not consider himself to be a part. Though, Limbaugh wasn't supporting Clinton in hopes she would win the presidency, rather wanting to help divide the Democratic Party, so they wouldn't be well organized when the general election came.