Community Involvement
Highmark is most notably mentioned for its Healthy High 5 Initiative - a pledge by Highmark of $100 million to help combat childhood obesity, and enable more individuals to live longer, healthier lives.
Highmark has consistently contributed charitably to organizations throughout the Commonwealth of Pennsylvania. Highmark awarded a $25 million pledge to the Penn State University so a new children's hospital can be built in Hershey, Pennsylvania.
In 2010, Highmark developed the Highmark Blue Shield Living Legacy Series to celebrate the 150th anniversary of Harrisburg, Pennsylvania. The series includes oral histories from 150 Harrisburg residents, using the ground-breaking Digital Video Library (DVL) technology created and pioneered by Carnegie Mellon University. Among the Harrisburg 150 are Pedro Cortes (Pennsylvania's longest serving Secretary of State), Graham Hetrick (Dauphin County Coroner) and many more. These histories represent an encompassing cross-section of personal stories that provide Harrisburg its unique character.
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Famous quotes containing the words community and/or involvement:
“When you have come into the land that the LORD your God is giving you, and have taken possession of it and settled in it, and you say, “I will set a king over me, like all the nations that are around me,” you may indeed set over you a king whom the LORD your God will choose. One of your own community you may set as king over you; you are not permitted to put a foreigner over you, who is not of your own community.”
—Bible: Hebrew, Deuteronomy 17:14,15.
“Not only do our wives need support, but our children need our deep involvement in their lives. If this period [the early years] of primitive needs and primitive caretaking passes without us, it is lost forever. We can be involved in other ways, but never again on this profoundly intimate level.”
—Augustus Y. Napier (20th century)