Hershey's Kisses - Wrapper Varieties

Wrapper Varieties

Hershey's Kisses chocolates were originally wrapped in silver-colored foil, and were only available in this color for decades. 1962 marked the first year that Kisses chocolates were available in different colored foil wrappers: red, green, and silver-wrapped candies were manufactured to coincide with the Christmas season. In 1968, pastel blue, pink, and green wrappers were introduced for Easter, and in 1986, Valentine's Day-themed wrappers of red and silver were introduced. Xs and Os have also appeared on pink and red wrappers as well as little red hearts on silver wrappers for Valentine’s Day. "Fall Harvest" colors were introduced in 1991. Independence Day has silver with red stripes and blue-starred wrappers. Pink wrappers with "ribbons" on them to support breast cancer research have also appeared. Camouflage wrappers are also available, primarily on military bases. Kisses Dark Chocolates come in a deep purple wrapper. The Halloween themed Kisses Candy Corn candies come in a wrapper whose colors imitate the color of a candy corn with yellow, white and orange stripes swirling around the candy, that also imitates the color pattern. The Christmas themed Kisses Candy Cane candies also come in a wrapper whose colors imitate the color pattern (red stripes and white chocolate). The original silver (for regular) and gold (for Almonds) wrappers are available year-round.

Hershey is introducing new pastel-colored wrappers with white polka dots for the upcoming Easter season. This created controversy within the organization because many workers and environmentalists have requested a more environmentally-friendly packaging. This would have eliminated the aluminum wrapping, and replaced it with biodegradable materials. This was supposed to be rolled out on April 1, 2009.