Hershey Bears - Logos and Uniforms

Logos and Uniforms

The colors of the Hershey Bears are dark brown, medium brown, tan, and and (though the team's primary colors are often referred to as "chocolate and white"), a reference to The Hershey Company and its products. The primary logo is a medium brown bear, outlined in dark brown, roaring while standing on a hockey stick centered above the Hershey Bears wordmark. The wordmark has "HERSHEY" in tan above "BEARS" in white (both outlined in dark brown). All these parts are contained by a circle filled in tan and outlined in dark brown on the primary logo.

Before their move to the GIANT Center in 2002, the Hershey Bears wore simpler uniforms with the colors of chocolate brown and white. The previous logo used a silhouette of a skating bear with a hockey stick in brown centered in a white, ovular shield outlined in brown. For their move to the GIANT Center, the Bears unveiled a new identity-its team colors being burgundy, black, gold, and silver. The primary logo was a maroon bear, outlined in black, swatting a hockey puck centered below the Hershey Bears wordmark. The wordmark was a horizontal gradient using gold and burgundy outlined in black, with the Hershey part centered on a rectangular outline designed to resemble a Hershey's candy bar. The alternate logo consisted of a bear's head in burgundy and black with the initials "HB."

In the advent of the 2007–2008 season, all of the teams of the American Hockey League unveiled newly designed Reebok EDGE uniforms, including the Hershey Bears. At this time they unveiled an updated version of the "old school" jerseys with the work BEARS written diagonally in Black on a white home jersey and the word HERSHEY written in white on a maroon away jersey. Both jerseys featured black on both sides, the Washington Capitals logo on one shoulder and the classic "skating bear' oval logo on the other shoulder.

The current home and road uniforms were unveiled before the 2009-2010 season. The home uniform includes a white jersey with alternating burgundy and black horizontal stripes and burgundy shoulders. The Bears' primary logo is centered on the front. The shoulder logos include the Washington Capitals' logo and the "HB" secondary logo. The away jersey is burgundy with white shoulders and black horizontal stripes near the bottom of the sweater. The 2009-2010 3rd jersey featured the same color/striping pattern as the home jersey, but no logo was present on the main body of the jersey. Instead the word 'HERSHEY' was across the chest and the player's number was under the word Hershey.

The current version third jersey is a throwback jersey in chocolate brown, with white horizontal stripes. It has no shoulder patches, but features the historic "Skating Bear" logo with the word "HERSHEY" across the chest.

For the 2012-13 season, the Bears unveiled their present new simplified logo with the 2012-13 season