Music Video
The music video for this song was directed by Anton Corbijn and features a drug-addled youth watching a television, with every channel featuring Metallica in some way. A Western movie titled Load is featured, starring Newsted and Hetfield, followed by a boxing match with Hetfield as coach, and Newsted and Kirk Hammett as the fighters. After a drink called "Load" is advertised by Ulrich and Hetfield in matching suits, a game show called "Hero of the Day" (which is a parody of Jeopardy!) is seen being played. Then, it cuts to the news with the anchorman played by Hammett and featuring a clip of Hetfield singing the lyrics to the song. A girl calls at the youth's house and they later have sex. The girl later leaves. At the end, the youth passes out and dreams of tiny robot creatures, rendered in stop motion, emerging from his ear. He awakes from the dream and vomits into his toilet.
Read more about this topic: Hero Of The Day
Famous quotes containing the words music and/or video:
“As polishing expresses the vein in marble, and grain in wood, so music brings out what of heroic lurks anywhere. The hero is the sole patron of music.”
—Henry David Thoreau (1817–1862)
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)