Advertising
In September 2008, Herbal Magic began its first national advertising campaign. The initiative, aimed primarily at women, consisted of television, print and online advertising. The advertisements encouraged women to rediscover a sense of self. The most recent campaign, launched in February 2010, focuses on real clients who have lost weight, and kept it off, including Susan Crenshaw. Crenshaw was the former TV host of HGTV's This Small Space. Spokespersons for the program have included former Deputy Prime Minister Sheila Copps, former Toronto Maple Leafs General Manager Gord Stellick and Canadian figure skater Elizabeth Manley who, since 2009, has waged a highly publicized battle with her weight. The Herbal Magic program brought Manley within 5 lbs of her Calgary ’88 Olympic weight when she won the silver medal.
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Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)