Production
The Broadway production of Her Cardboard Lover had been staged in 1927 by Gilbert Miller, with Jeanne Eagels and Leslie Howard in the leading roles. Although it ran for only 154 performances, the film rights were purchased by MGM for Marion Davies, and a silent film adaptation called The Cardboard Lover was released in 1928. In 1932 the play reached the screen in two versions, The Passionate Plumber, directed by Edward Sedgwick, and Le plombier amoureux, directed by Claude Autant-Lara, both starring Buster Keaton. In December 1934, MGM production chief Irving Thalberg announced his plan to adapt the play for a musical starring Maurice Chevalier and Grace Moore, but the project never came to fruition.
Joan Crawford and Hedy Lamarr were offered the role eventually accepted by Norma Shearer, who selected The Cardboard Lover over Now, Voyager and Mrs. Miniver. The eventual commercial failure of George Cukor's remake prompted her to retire from the screen, although at the time she claimed she merely was taking an extended vacation.
The song "I Dare You" was written by Burton Lane and Ralph Freed.
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