Shredded Wheat Company
Sometime in the early 1890s, at a Nebraska hotel, Perky — who suffered from diarrhea — encountered a man similarly afflicted, who was eating boiled wheat with cream. The idea cooked for a while in Perky’s mind, and in 1892, he took his idea of a product made of boiled wheat to his friend, William H. Ford, in Watertown, New York — a machinist by trade. Here they developed the machine for making what Perky called "little whole wheat mattresses", known worldwide as shredded wheat. They presented the machine at the 1893 Columbian Exposition, probably while Perky was trying to drum up buyers for his cylindrical steel rail passenger car.
His original intention was to sell the machines, not the biscuits. He returned to Denver and began distributing the biscuits from a horse-drawn wagon in an attempt to popularize the idea. There he founded The Cereal Machine Company. In 1895, Perky received United States Patent Number 548,086, dated 15 October 1895.
The biscuits proved more popular than the machines, so Perky moved East and opened his first bakery in Boston, Massachusetts and then in Worcester, Massachusetts in 1895, retaining the name of The Cereal Machine Company, and adding the name of The Shredded Wheat Company.
Whether he developed his ideas on nutrition before the machine or after, Perky was a food faddist who believed the fundamental issue was how to nourish a man so that his condition will be natural. Although John Harvey Kellogg and Charles William Post are better known, Perky was a pioneer of the "cookless breakfast food" and it was he who first mass produced and nationally distributed ready-to-eat cereal. By 1898, shredded wheat was being sold all over North and South America and Europe.
In 1901, drawn by the idea of inexpensive electrical power for baking, and the natural draw of a popular tourist attraction, he hired Edward A. Deeds to build a new plant at Niagara Falls, New York. Deeds became a director of the National Food Company. Perky invited a large number of notables to a special luncheon. Canadian author Pierre Berton describes the bill of fare: "...a Shredded Wheat drink, Shredded Wheat biscuit toast, roast turkey stuffed with Shredded Wheat, and Shredded Wheat ice cream". The factory itself was called "The Palace of Light", and was white-tiled, air-conditioned, well-lit with floor to ceiling windows, and equipped with showers, lunchrooms (a free lunch for women – men had to pay 10¢), and auditoriums for the employees. It even had a roof garden with a view of the Falls. A representation of the factory appeared on the Shredded Wheat boxes for decades.
Read more about this topic: Henry Perky
Famous quotes containing the words shredded, wheat and/or company:
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—For the State of Rhode Island, U.S. public relief program (1935-1943)
“This sort of gingerbread is baked daily and more sedulously than pure wheat or rye- and-Indian in almost every oven, and finds a surer market.”
—Henry David Thoreau (1817–1862)
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—Joan Didion (b. 1934)