History
The company was first established by Henry Jones in Hobart in 1891 as H. Jones & Company. The company derived from Jones' employment with George Peacock's jam factory from 1874. In 1895 the company purchased a building in Melbourne and commenced manufacture of jams and spreads. The Building became known as The Jam Factory. IXL formed as a limited liability company in 1903. The IXL brand – 'I excel in everything I do' was Henry Jones’s personal motto.
Throughout most of the twentieth century Henry Jones IXL thrived as a food processing company with IXL a leading brand. In 2004 the Henry Jones IXL business was the leading manufacturer of fruit spreads in Australia, with 30.2 per cent of the market, ahead of Cadbury Schweppes's Monbulk and Cottee's labels.
In 1974 Elder Smith Goldsbrough Mort & Co Ltd merged with Henry Jones IXL to form Elders IXL under the managing directorship of prominent businessman, John Dorman Elliott. It was subsequently sold in 1989 to The J.M. Smucker Co. based in the USA. In 2004 Australian food company SPC Ardmona Ltd, based in Shepparton, bought the Henry Jones IXL business for $51 million.
The primary processing plant of the Henry Jones Foods business was located in Kyabram, in Victoria's Goulburn Valley and is close to SPC Ardmona's manufacturing sites at Shepparton and Mooroopna.
Products produced and marketed under the IXL brand by SPC Ardmona include fruit bars, fruit snacks, and a wide range of fruit spreads, including gourmet, low sugar, and tumbler ranges.
On 25 February 2005, IXL, as part of SPC Ardmona, was bought by Coca-Cola Amatil.
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