Stamp Club
Procter & Gamble sponsored the radio show, "Ivory Stamp Club of the Air" during the Great Depression. The show was hosted by "Captain Tim" Healy, an authentic explorer and world traveler. H. E. Harris was contracted by P&G to send each new club member a stamp album, badge and packet of stamps in exchange for an Ivory soap wrapper. To receive more stamp packets, members could send two soap wrappers and 10ยข. When the last show was broadcast in 1936, the club had 2.5 million members. Many of them became Harris customers and helped build the company into one of the largest stamp businesses in the world.
Read more about this topic: Henry Ellis Harris
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