Music Video
The song's music video was directed by Mark Romanek. Not following any plot, the video depicts the band as a group of punk rockers squatting in an abandoned ship while the rest are chasing Stefani throughout the ship. During the course of the video, the band members perform the song, using bodyboards to float electronic equipment, and they and their friends explore and dance throughout the ship. There are also sequences of people riding on personal water crafts, Stefani performing on a coiled rope, people playing Jet Set Radio Future, and Stefani broadcasting on a pirate radio station.
Romanek came up with the video's concept it and e-mailed it to the band. He based it on a black-and-white Italian Vogue fashion shoot from the mid 1990s which featured models on waverunners. The video was then filmed over three days in March 2002 in Long Beach, California. The scenes inside the ship were filmed from man-made sets at South Bay Studios.
The music video was moderately successful. Following a premiere on an episode of MTV's Making the Video, it reached number four on the network's video countdown Total Request Live. The video debuted on MuchMusic's Countdown in April 2002 and peaked at number six, spending over four months on the program.
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Famous quotes containing the words music and/or video:
“If music be the food of love, play on,
Give me excess of it that, surfeiting,
The appetite may sicken and so die.”
—William Shakespeare (1564–1616)
“I recently learned something quite interesting about video games. Many young people have developed incredible hand, eye, and brain coordination in playing these games. The air force believes these kids will be our outstanding pilots should they fly our jets.”
—Ronald Reagan (b. 1911)