Bottle Design
See also: Heinz Tomato Ketchup#Glass bottle designThe relatively high viscosity and pseudoplastic nature of ketchup can make pouring it from a glass bottle somewhat difficult and unpredictable, and several urban legends surrounding this phenomenon have arisen. According to one popular folk remedy, repeatedly hitting the "57" mark on a glass Heinz ketchup bottle makes the ketchup pour out more quickly and easily. The New York Times claims this is a matter of intentional design, with Heinz having placed the "57" mark on that particular spot of the bottle as a target for consumers to hit.
Read more about this topic: Heinz 57
Famous quotes containing the words bottle and/or design:
“Name me, if you can, a better feeling than the one you get when you’ve half a bottle of Chivas in the bag with a gram of coke up your nose and a teenage lovely pulling off her tube top in the next seat over while you’re doing a hundred miles an hour in a suburban side street.”
—P.J. (Patrick Jake)
“I begin with a design for a hearse.
For Christ’s sake not black—
nor white either—and not polished!
Let it be weathered—like a farm wagon—”
—William Carlos Williams (1883–1963)