Redesign
In renovating this visitor experience, the brewery tour was designed to educate the public on the process of pilsner brewing as well as to bringing the Heineken product and brand to life. As described by branding expert Bob Rogers of the Burbank, CA based experience design firm, BRC Imagination Arts, commissioned to design the visitor center renovations: "We wanted to bring back the connection with beer-making, and the history of Heineken, to help people see it, touch it, taste it".
Read more about this topic: Heineken Experience