Spin-off
In October 2006, Athena Wissenschaftsmarketing, HCA's first spin off, commenced operation. Having its sights set on the new challenges presented by the global education market, Athena has already opened an office in the still young business park of the University of Heidelberg. As an independent agency, Athena supports academic institutions to successfully brand their products and introduce them into the international education market. Athena is particularly experienced in international student recruitment campaigns. Additionally, the agency operates as an intermediary between the realm of academia and the world of business, advising academic institutions as well as private and corporate donors on fundraising and sponsoring schemes.
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