Hei-tiki - Current Popularity

Current Popularity

Among the other tāonga (treasured possessions) used as items of personal adornment are bone carvings in the form of earrings or necklaces. For many Māori the wearing of such items relates to Māori cultural identity. They are also popular with young New Zealanders of all backgrounds for whom the pendants relate to a more generalized sense of New Zealand identity. Several artistic collectives have been established by Māori tribal groups. These collectives have begun creating and exporting jewellery (such as bone carved pendants based on traditional fishhooks hei matau and other greenstone jewellery) and other artistic items (such as wood carvings and textiles). Several actors who have recently appeared in high-profile movies filmed in New Zealand have come back wearing such jewellery, including Viggo Mortensen of The Lord of the Rings fame who took to wearing a hei matau around his neck. These trends have contributed towards a worldwide interest in traditional Māori culture and arts.

The Captain of HMS New Zealand, a battle cruiser built in 1911 by the government of New Zealand for the defence of the British Empire and which took an active part in three battles of the First World War, wore into battle a hei-tiki (as well as a piupiu, Māori warrior's skirt). The crew attributed to this the New Zealand being a "lucky ship" which sustained no casualties during the entire war.

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