History
In the 1970s, conversations of the "male role" were taking off in the studies of sociology and social psychology, but hegemonic masculinity started gaining traction in sociology in the 1980s. The term was first used in a report of inequity in Australian high schools by Kessler et al. The term later became associated with feminism and hegemony, which had become popular in social class discussion. A "most masculine" masculinity became a hot topic through the gay liberation movement when gay men experienced oppression from straight men. Later research did in fact confirm the "plurality of masculinities".
Read more about this topic: Hegemonic Masculinity
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