History
Heaven Hill was founded shortly after the repeal of Prohibition in 1935 by several investors, including a prominent distiller, Joseph L. Beam, and a member of the Shapira family. As the company developed, the five brothers of the Shapira family bought out the other investors. Joe Beam remained as Master Distiller, along with his youngest son, Harry. Descendants of the Shapira brothers own and run the company to this day.
All of the Master Distillers at Heaven Hill since its founding have been members of the Beam family. The original Master Distiller was Joseph L. Beam, Jim Beam's first cousin. He was followed by his son, Harry, who was followed by Earl Beam, the son of Jim Beam's brother, Park. Earl Beam was succeeded by the current Master Distillers, Parker Beam and his son, Craig Beam.
The original name was "Old Heavenhill Springs" distillery. The company was founded as a bourbon distillery, and for most of its existence has concentrated on its flagship bourbon labels, Evan Williams and Elijah Craig. However, in the past two decades the company has expanded its portfolio significantly, acquiring brands or obtaining import rights for gins, malt whiskey, vodkas, and other drinks.
On November 7, 1996, Heaven Hill's production plant was almost completely destroyed by fire. Several of the company's warehouses were destroyed, and over 90,000 gallons of alcohol were lost. The company survived the next several years through the provision of production capacity by its fellow local bourbon labels, Brown-Forman and Jim Beam, until its purchase and adaptation of the new Heaven Hill Bernheim distillery in Louisville, while fermenting, mashing, and distilling occurs at the new distillery, aging, bottling, and shipping still occur in Bardstown.
With the 2003 acquisition of distribution rights to Hpnotiq, Heaven Hill greatly expanded their product base beyond bourbon. Hpnotiq is now the fourth highest selling imported liqueur in the US. While bourbon is still their main focus, Heaven Hill now distributes a wide variety of different products.
The Heaven Hill company strongly emphasizes the history and traditions of bourbon in its public relations, highlighting the company's location in the historical home of bourbon-making and its status as the only such company still under local ownership. In 2004, a Bourbon Heritage Center was opened on the old distillery grounds, featuring historical exhibits and guided tours of the plant. The company also hosts the annual Kentucky Bourbon Festival, and several of the company's brands are named after famous local distillers.
Read more about this topic: Heaven Hill
Famous quotes containing the word history:
“What would we not give for some great poem to read now, which would be in harmony with the scenery,—for if men read aright, methinks they would never read anything but poems. No history nor philosophy can supply their place.”
—Henry David Thoreau (1817–1862)
“Postmodernism is, almost by definition, a transitional cusp of social, cultural, economic and ideological history when modernism’s high-minded principles and preoccupations have ceased to function, but before they have been replaced with a totally new system of values. It represents a moment of suspension before the batteries are recharged for the new millennium, an acknowledgment that preceding the future is a strange and hybrid interregnum that might be called the last gasp of the past.”
—Gilbert Adair, British author, critic. Sunday Times: Books (London, April 21, 1991)
“The basic idea which runs right through modern history and modern liberalism is that the public has got to be marginalized. The general public are viewed as no more than ignorant and meddlesome outsiders, a bewildered herd.”
—Noam Chomsky (b. 1928)