Promotional Efforts and Tie-ins
"Stay Gold" was featured in Kao's Asience late 2007 "Prism Hair" Shampoo commercial. A brand new 2008 commercial (with a narrative and more cinematic presentation) begun airing on 29 February 007 featuring the same song.
"Heart Station" will be the 2008 commercial song for Recochoku. The "Heart Station" Recochoku commercial began airing on 12p.m. January 25, 2008 in Japan and features original footage and imagery of Utada shot last year in December 2007. The video, entitled "PON PON Kumachan," became available for download according to her Japanese site on the same day. On January 26, 2008, her official Japanese site launched a special "Heart Station" website with the single's information as well as blog parts to place the "PON PON KUMACHAN" video on fan's blogs. There are also links to several radio stations across Japan, presumably some promotional agreement between "Heart Station" and various FM channels, with some boasting individual "Heart Station" stickers, indicating each as a "special" Heart Station. The "flying" date of the single's release, 19 February 2008, caused some Japanese-resident purchasers to not only receive the first press edition grid of stickers, but also a bottle of Ascience shampoo at some CD Maxi shops (the tie-in product of "Stay Gold"). The single debuted at #2 with 14,882 units sold its first 24 hours.
Read more about this topic: Heart Station/Stay Gold
Famous quotes containing the word efforts:
“Every new stroke of civilization has cost the lives of countless brave men, who have fallen defeated by the “dragon,” in their efforts to win the apples of the Hesperides, or the fleece of gold. Fallen in their efforts to overcome the old, half sordid savagery of the lower stages of creation, and win the next stage.”
—D.H. (David Herbert)